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It's time for a fresh approach to pet food
By bringing fresh, wholesome food to your pet’s bowl, we’re making everyday nutrition better. Made with carefully selected ingredients and prepared with your pet’s health in mind, our fresh meals are packed with goodness, flavour, and real nourishment.
"MYSTERY MEAT"
Some pet foods use vague ingredient terms like “meat meal” or “animal meal,” making it harder for pet parents to know exactly what goes into the bowl.
Brown Pellets
Kibble is extremely processed regardless of the ingredient claims (or pictures).
Label Tricks
Food can hide behind misleading bags. “Made with Chicken” can mean just 3% chicken.
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How we make
pet food healthy:
Personalized plans
A pet-centric meal plan is customized to meet your dog’s individual nutritional and dietary requirements. Meals are pre-prepared and portioned according to their specific calorie needs, based on the details provided about your dog.
Our retort-packed meals lock in freshness and nutrition, offering a convenient, shelf-stable way to serve wholesome, ready-to-serve food your pet will love.
Better for them.
Easier for you.
Our vet-developed plans guide you to the best diet, while perfectly-timed deliveries make sure you never run out.
Plan features
Free & flexible
deliveries
deliveries
Pan India
shipping
shipping
Retort technology
packaging
packaging
24-hour
customer service
customer service
How your plan works
1
Build your plan
Simply tell us a little bit about your dog, and we'll create a plan with personalized portions to meet their unique nutritional and caloric needs.
2
Try it out
To start, you'll get your first box with up to two weeks of freshly made food – perfect for your dog to get a taste.
3
Fall in love
If you and your dog love it – we think you will! – you're all set. You'll start receiving boxes of food automatically whenever you're running low.
Over 1 billion meals
delivered
Increased
vitality
vitality
Clear skin &
shiny coat
shiny coat
Less
"dog odor"
"dog odor"
Better
#2
#2
"HE IS MORE PLAYFUL THAN EVER. At 9-years-old he is no longer lethargic and wants to play until I eventually give up. I cannot rave about this food enough. It's worth every penny to see my pup this happy and healthy."
Giovanni's person