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It's time for a fresh approach to pet food
By sending food directly to you, we can invest in better ingredients and fresher food. Learn more about the importance of real food.
"Meals"
Powders like "Chicken Meal" can contain meat from diseased livestock.
Brown Pellets
Kibble is extremely processed regardless of the ingredient claims (or pictures).
Label Tricks
Foods can hide behind misleading bags. "Made with beef" can mean just 3% beef.
How we make
pet food healthy:
Human-grade standards
Every step of our sourcing, cooking, packaging, and storage process meets the same strict safety standards as those for human food.
Personalized plans
A vet-designed plan is customized to your dog's individual needs. Meals are pre-made and pre-portioned to their calorie needs based on the profile you create.
Delivered within days
Your dog's food is made fresh and quickly frozen or gently dried to lock in nutrients, then delivered right to you.
Better for them.
Easier for you.
Our vet-developed plans guide you to the best diet, while perfectly-timed deliveries make sure you never run out.
Plan features
Free & flexible
deliveries
deliveries
Nationwide
shipping
shipping
Eco friendly
packaging
packaging
24-hour
customer service
customer service
How your plan works
1
Build your plan
Simply tell us a little bit about your dog, and we'll create a plan with personalized portions to meet their unique nutritional and caloric needs.
2
Try it out
To start, you'll get your first box with up to two weeks of freshly made food – perfect for your dog to get a taste.
3
Fall in love
If you and your dog love it – we think you will! – you're all set. You'll start receiving boxes of food automatically whenever you're running low.
Over 1 billion meals
delivered
Increased
vitality
vitality
Clear skin &
shiny coat
shiny coat
Less
"dog odor"
"dog odor"
Better
#2
#2
"HE IS MORE PLAYFUL THAN EVER. At 9-years-old he is no longer lethargic and wants to play until I eventually give up. I cannot rave about this food enough. It's worth every penny to see my pup this happy and healthy."
Giovanni's person